Privacy Policy

Effective Date: May 15, 2026

At Portside Dental, located in Traverse City, Michigan, we are committed to protecting the privacy and security of our patients' and website visitors' information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, portside.dental.

1. Information We Collect

We may collect several types of information from and about users of our Site, including:

• Personal Information: This includes information by which you may be personally identified, such as your name, mailing address, email address, and telephone number, which you provide voluntarily through contact forms or appointment requests.
• Health Information: If you provide information regarding your dental history or symptoms through our Site, this information is handled with the highest level of confidentiality. Please note that while our website is secure, we recommend sharing sensitive clinical details during your in-person consultation or via our secure patient portal.
• Usage Data: We automatically collect technical information such as your IP address, browser type, and patterns of your use of the Site through cookies and similar tracking technologies to improve your user experience.

2. HIPAA and Your Health Information

As a dental healthcare provider, Portside Dental is subject to the Health Insurance Portability and Accountability Act (HIPAA). Any "Protected Health Information" (PHI) you provide to us is protected under federal law. Our internal Notice of Privacy Practices, which provides more detail on how we handle clinical records and patient data, is available at our Traverse City office upon request.

3. How We Use Your Information

We use the information we collect to:

• Process and confirm appointment requests.
• Respond to your inquiries and provide customer support.
• Send administrative information, such as updates to our terms or policies.
• Improve the functionality and content of portside.dental.
• Comply with legal obligations and professional standards.

4. Disclosure of Your Information

We do not sell, trade, or otherwise transfer your personal information to outside parties for marketing purposes. We may share information with:

• Service Providers: Trusted third parties who assist us in operating our website and conducting our business (e.g., website hosting or appointment scheduling software), provided they agree to keep this information confidential.
• Legal Requirements: If required by law, we may disclose information to comply with a judicial proceeding, court order, or legal process.

5. Data Security

We implement a variety of security measures to maintain the safety of your personal information. While we strive to use commercially acceptable means to protect your data, no method of transmission over the internet is 100% secure. We encourage you to use caution when sending personal information via public internet connections.

6. Your Rights and Choices

• Opt-Out: You may opt out of receiving future email communications from us by following the "unsubscribe" instructions provided in our emails.
• Access and Correction: You may contact us to request access to, correct, or delete any personal information that you have provided to us.
• Cookies: Most web browsers are set to accept cookies by default. You can typically choose to set your browser to remove or reject cookies, though this may affect the functionality of our Site.

7. Michigan Privacy Rights

As a resident of Michigan, you may have additional rights regarding the collection and use of your personal data under state-specific statutes. Portside Dental complies with all applicable Michigan state laws regarding data privacy and breach notification.

8. Changes to Our Privacy Policy

We may update our Privacy Policy from time to time. Any changes will be posted on this page with an updated "Effective Date." We encourage you to review this policy periodically.

Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, please contact us at:

Portside Dental

• Website: portside.dental
• Email: info@portside.dental
• Phone: (231) 947-7202
• Office Address: 10748 E Traverse Hwy Traverse City, MI 49684